Guinness, Choose Who You Are!

At the entrance of this 2014, one of the most iconic brands of beer in the world, the great Guinness has released a new ad debuting a chic people known by the pseudonym Sapeurs (Group humble and refined Brazzaville, the capital of the Republic of Congo.). These are not defined by occupation or wealth but by the respect, morality and a touch of inspiration and creativity. The Sapeurs have the philosophy that in life you can not always choose but we can decide ourselves. Choose Who You Are!

This new advertising campaign for the brand Guinness has been developed by AMV BBDO (London) and released in the UK. In addition to the TV spot has been supported in the filming of a short documentary directed by Nicolai Fuglsig , which served as real people in real situations.

The Guinness Marketing Manager Western Europe Stephen O'Kelly gave his point of view "What we liked was the Sapeurs its vitality, its color, but in essence was his story is the free expression of the spirit and dignity . In fact we wanted to capture the story of a group of men whose integrity and character shine despite the challenges they face every day. Dressing well can symbolize many things, but for Sapeurs, fine clothes represent peace, integrity and honor. "

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Categories: Media