Simply Thanks #Soshi2014

One of the most memorable quotes from the film of Christopher Nolan Batma Beguin is the Lord Wayne tells his son when Bruce falls down the well in the bat cave.

                                    - Mr. Wayne: Why do we fall Bruce?

                                   - Bruce Wayne (Child): Cries and not sure what to say ...

                                   - Mr. Wayne Bruce , we fall to learn to get up.

This simile is comparable with the advertising campaign P & G and the second part of your Mum Thanks You Spot corresponding to the Olympic Winter Games of 2014 in Russia Soshi . Which teaches that the fall makes us stronger, giving us the courage to try again and again.  

Procter & Gamble brand with advertising agency Wieden + Kennedy produced this launching an advertising campaign for London 2012 first part and a second part for 2014 Soshi this latest installment focuses on mothers who encourage their children through victories and defeats. As part of this campaign the brand P & G has sent more than one Visa gift card for each of the 357 mothers of Olympic athletes to travel to Soshi.

The first part of this nostalgic and wonderful spot was made ​​for the 2012 Olympics held in London.

Keep in mind that athletes in general and particularly in the Olympics representing not only their countries or cities but also represent themselves and their families.

If you've enjoyed this story and reminded you of your childhood and share comment it ;)

Categories: Media , Society