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Mostrando entradas con la etiqueta Media. Mostrar todas las entradas
Mostrando entradas con la etiqueta Media. Mostrar todas las entradas

3.13.2014

#Firstkiss A Great Ad Campaign

Posted by Look Ideas On 3/13/2014


"First Kiss" is one of the best advertising campaigns of all time.  Clear example of the value that a film can achieve fashion as a marketing tool. 



Its creator is  Tatia Pllieva  as pointed out on his  Twitter  "I am a filmmaker who lives in Los Angeles (USA) and grew up in the country of Georgia, not the state." 

Who does not know is that this video is not very up to date with what is happening in the network. This video is we become very short time one of the most viewed of all time on YouTube with over forty million visits and more hyped on social networks video  "We ask 20 strangers who kissed for the first time .. . "But you know that in reality is a Fashion Film and is also an advertising campaign launched in the fashion week of Style.com

studiowren


Creative Director Wren:  Melissa Coker  said  "I strive to make a film to be interesting in itself rather than that it looks like a simple business, and that somehow to people who are connected to reach not only fashion, but also those who are not connected at all. "


This advertising campaign is the clothing brand Wren , American fashion firm and the people who come in are actually actors, models and musicians all foreigners. These Langley Fox . Components of the bands OK Go and The Like  or the author herself  Soko  Song film  We Might Be Dead By Tomorrow



The makers of this excellent advertising campaign have been Wren Creative Director:  Melissa Coker , with Film Director, Writer and Actress  Gia Coppola  with the help of actress  Tavi Gevinson . 

Melissa Coker  not know the success it has achieved from this campaign and in his words is denoted " The most exciting of the comments I've heard is that they see over and over again, which is short renews your faith in love, this is very comforting. Besides the Soko singer and his song 'We Might Be Dead Tomorrow' on has sold  more than a million downloads. "




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3.11.2014

The Online Spot #TelecincoCinema Pure Motivation

Posted by Look Ideas On 3/11/2014


Telecinco Cinema


Telecinco Cinema has presented one of the best Online Spots of All Time. A Spot motivating and engaging from start to finish. With this post @ Lookideas wishes you happy and sweet dreams.

Enjoy the best Spanish Telecinco Cinema films


The Impossible ',' To be born again "and" Tadeo Jones' are some of the latest titles, along with a great reception from the public, have received rave reviews and award nominations as the Oscars, the Globes Goya Golden But not all, Telecinco Cinema has also participated in blockbusters like 'Agora', 'Alatriste', 'No peace for the wicked', 'Cell 211' and other great titles of Spanish cinema.

Source: TeleCinco

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3.08.2014

@_MarioVaquerizo Present The News SatiFries @BurgerKing

Posted by Look Ideas On 3/08/2014


Mario Vaquero BK
LookIdeas team attended the event in which  Burger King has introduced new Satisfries, chips with 30% less fat in Spain Hand MarioVaquerizo becoming multifaceted advertising campaign that waiter for a day at the new location of the fast food franchise in the Gran Vía de Madrid, (Spain).


Mario Vaquero like a burguerking employee has served over new potatoes Satisfries all clients who attended the local charge. To the Spaniards know this new product during the product yesterday and today will be totally free. "Come to Burger King and Do not think twice, La Casa Del Whopper Awaits You With Open Arms "

With the occasion of its launch in Spain and Europe, BK has decided to spread through social networks for the world to know this new product and can acquire no cost, that is totally free on 7 and 8 March in any establishments.


This occurred after the MarioVaquerizo own will challenge users of social networks has downloaded the App Debugger King getting unloaded 550,000 thousand people with the consequent reward offer this new free product for two days.

Burger King

Be Burger King new product was launched to the U.S. market in autumn 2013 which became a hit for its flavor thanks to its crisp exterior which makes it absorb less fat during frying.
Burger King Spain

Burger King is one of the restaurant chains of the world's largest fast food. He was born on December 4, 1954 in Miami at the hands of James McLamore and David Egerton with the concept of "The Home Of The Whopper" (La Casa Del Whopper).

His last spot was produced by the Agency LaDespensa overall creative direction of Javier Carrasco and Miguel Olivares. Entitled Satisfries   (These are chips with less fat).


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3.05.2014

#Garvey A United Spain, Spain Splendid One

Posted by Look Ideas On 3/05/2014


Garvey
A lot of time mulling over his head and eating me inside when I hear that  ad Garvey . But do not take any more and I decide to write, a splendid advert which will be filled with pride to that name but what about that part of  Spain forgotten. 


The notice you forget the  kindness and good deeds of the Balearic Islands, p you inspite you not remember the canaries.  Kindness and love has overflowing by the four  costaos, forsake them in your poetry to our h ermanos melillenses village besieged by their  cardinal points, warriors who defended role to never carry their words are wind. 

It seems that fate always want my land Ceuta, is the most overlooked, marginalized, only speaks of it in the boob tube to be despised. Never recognize the merit of the coexistence of four cultures, and people with heart race. Defending their Spain, who boast that they  are mackerel to the four winds and proud of it, no Nos Miguel Hernández did not remember d e us in his beautiful poem "WINDS OF  PEOPLE CARRY ME " 

Us if we remember t i, in your honor your name carries a center  That's what separates us from the
others that the yoke is always on our c abezas, but we always managed to lift it. 


If I die it with your head held high looking sobbing this piece of Spain's forgotten but not with a glass of Garvey but with a cup of hot coffee in my land.


"This country is so. 
Asturian of bravery, 
Basque armored stone 
Valencia joy 
Castilians and  soul, 
Andalusians born between lightning
guitars, 
Extremadura rye 
Galician rain  and calm, 
Catalan firmness, 
Aragonese caste
frutalmente propagated Murcia, 
Leon, and  Navarre owners sweat and Axe.
Balearic with  kindness and good work. 
canaries filled with a flammability 
and overflowing affection for the four  costaos.
melillenses village besieged by its  cardinal points, 
warriors who defended role 
to never carry their words are wind
ceutíes  coexistence of four cultures, 
race and people with heart. 
Defending their Spain 
and feel proud to be mackerel
As said  Miguel Hernandez, 
this country is so,
splendid, and call things by their name, 
bread  bread and brandy, Superb.
Because Spain is as good people. Here we live as we drink, each in their own way, splendid brandy, Garvey "

Garvey said at the time in which was the target web with this spot:

Ignacio Muñoz, former Director of Marketing, "extols the wonder of our country in which live harmoniously and peacefully all Spanish Our towns are filled. and a wide variety of cultural wealth that Spain make something original and different stories. "  Moncasi José María de Alvear, former Press Chief Garvey Group "unique and original argument, Garvey winery (DO Jerez) marks this spot one milestone in the national media extolling the richness of the diversity of peoples and nations that form. "

Ceuta

Written by Jorge Luís Jiménez Ortigosa, my teacher, the man who saw in myself, the way to get to the top, my jaw, my strength, my caste, my gene. The white knight protecting me at every  step, which supports me in every battle. The man who taught me that life can be fulfilled and dreams come true but for that you have to fight without having to wield a sword as you know the pen is mightier than the sword, and here are my words of tribute for this person I always carry in my heart, that this where I am going to always be supported by it. 



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2.28.2014

Simply Thanks #Soshi2014

Posted by Look Ideas On 2/28/2014




One of the most memorable quotes from the film of Christopher Nolan Batma Beguin is the Lord Wayne tells his son when Bruce falls down the well in the bat cave.

                                    - Mr. Wayne: Why do we fall Bruce?
                                   - Bruce Wayne (Child): Cries and not sure what to say ...
                                   - Mr. Wayne Bruce , we fall to learn to get up.

This simile is comparable with the advertising campaign P & G and the second part of your Mum Thanks You Spot corresponding to the Olympic Winter Games of 2014 in Russia Soshi . Which teaches that the fall makes us stronger, giving us the courage to try again and again.  



Procter & Gamble brand with advertising agency Wieden + Kennedy produced this launching an advertising campaign for London 2012 first part and a second part for 2014 Soshi this latest installment focuses on mothers who encourage their children through victories and defeats. As part of this campaign the brand P & G has sent more than one Visa gift card for each of the 357 mothers of Olympic athletes to travel to Soshi.

The first part of this nostalgic and wonderful spot was made ​​for the 2012 Olympics held in London.



Keep in mind that athletes in general and particularly in the Olympics representing not only their countries or cities but also represent themselves and their families.

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Guinness, Choose Who You Are!

Posted by Look Ideas On 2/28/2014



At the entrance of this 2014, one of the most iconic brands of beer in the world, the great Guinness has released a new ad debuting a chic people known by the pseudonym Sapeurs (Group humble and refined Brazzaville, the capital of the Republic of Congo.). These are not defined by occupation or wealth but by the respect, morality and a touch of inspiration and creativity. The Sapeurs have the philosophy that in life you can not always choose but we can decide ourselves. Choose Who You Are!



This new advertising campaign for the brand Guinness has been developed by AMV BBDO (London) and released in the UK. In addition to the TV spot has been supported in the filming of a short documentary directed by Nicolai Fuglsig , which served as real people in real situations.



The Guinness Marketing Manager Western Europe Stephen O'Kelly gave his point of view "What we liked was the Sapeurs its vitality, its color, but in essence was his story is the free expression of the spirit and dignity . In fact we wanted to capture the story of a group of men whose integrity and character shine despite the challenges they face every day. Dressing well can symbolize many things, but for Sapeurs, fine clothes represent peace, integrity and honor. "

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Would You Give Your Jacket To Johannes?

Posted by Look Ideas On 2/28/2014


What would you do if you saw a child dying of cold at a bus stop?


Mayday SOS has conducted a social experiment through the streets of Norway to publicize the situation of children in Syria, to raise funds for  Village SOS Childen  in his winter campaign. It has been done through a hidden camera at a bus stop in Oslo, Norway.


If you saw a child without a coat at a bus stop by the intense freezing cold Would you trust your jacket? When Johannes (child) was asked why not wearing coat, he replied that it had been stolen. Most of the people that were in that situation were kind enough to give the kid gloves, scarves or a hoodie.

This Mayday SOS campaign has been created to raise awareness about children in need in Syria. The success of the campaign has been swift and just four days later on their website have raised over 2 million NOK for children of Syria.

After this spectacular figure the Director of the Syrian project Rasha Muhrez SOS Children Villages said: "Thank you for your donations are much needed Winter nights here in Syria are still cold and cruel, especially for children who have lost their homes. . many children are still living in shelters that are not protected against the cold and therefore need warm clothing and aid to survive. "    

The situation of children in Syria is very difficult. Most of them live in fear not knowing that come in tomorrow. Situations that live alone or with their families are unbearable. Many have lost all their positions. But the struggle to give them a roof over their heads starts Village SOS Childen .

Contribute your bit by donating here: SOS-Barnebyer 

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Best Of Coca Cola

Posted by Look Ideas On 2/28/2014


Look Ideas collects two videos in the top spots of Coca-Cola in recent years. 
In order to make our readers feel as a brand is able to excite and transmit values ​​can transform the world into something better.



The philosophy of Coca-Cola in the world Happiness is transmitted and this is achieved by the favorite brand by the Spaniards and more linked with happiness.

Its mission is to refresh the world, inspire moments of optimism and happiness, create value and make a difference.

Their values ​​are based on leadership "Strive to shape a better future" Collaboration "Enhancing the collective talent" Integrity "Being Transparent" Accountability "Be Responsible" Passion "Being Committed to the Heart and Mind" Diversity "Count with a wide range of brands "and Quality" Pursuit of Excellence. "

These principles are reflected in: The Manifesto for Growth. A program that collects World Vision and Values ​​of the Company based on the 5Ps: Metro, Employees, Partners, Products and Profit. (In English Planet, People, Partners, Portfolio & Profit).

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